After the pain period of store closures and retreats, a new windfall to renew the life of new retail again?

Since the concept of "new retail" was put forward by e-commerce giants, large giants, small and medium-sized enterprises, whether Internet companies or traditional supermarkets, all want to stand firm in the new market and get a share of the pie. Under the pattern of multi-party melee, the new retail market has gradually appeared a clearer route, but also formed a variety of feasible models for the back of the new players to provide ideas.

However, despite the fact that the combination of online and offline new retail model has been popularized in the market, but the new retail market is still in the early stages of the industry to find out, and as a result, a lot of new retailers have paid a lot of tuition fees in the introductory stage.

With the new wind mouth of fresh food new retail heap up, almost all the players on the track hope that in the shortest possible time, through rapid expansion to seize the market first.Among them, the most vigorous force should be counted as box horse fresh life and super species, in 2018, the number of box horse fresh life in the national layout of the number of stores has reached 109, and in 2019 there is a trend to continue to open stores to expand, and the number of stores of super species has also exceeded 60 stores.

However, there is always a time when running wildly, box horse CEO Hou Yi recently mentioned in an interview, "Previously, box horse sacrificed its life to run wildly, there will certainly be the case of driving too much." Therefore, on April 30, the box ushered in the first store closure, located in Kunshan, Jiangsu Province, the new city of Wuyue Plaza store will stop operating at the end of May.

Before the box horse fresh life first shut down stores, in April, small elephant fresh successively closed a number of stores in Wuxi, Changzhou and other cities, and before that, Yonghui's super species is a high tuition fee of 1 billion dollars. Furthermore, after Ali's new retail empowered Xinhua Du, its new retail brand sea will not be able to save the decline of Xinhua Du six years of sustained losses. It is saddening that in early May, Xinhua Du also released a quarterly announcement of the closure of its 19 stores.

The reason for the closure of the store is nothing more than business adjustment, that is, to cut off the stores that failed to achieve profitability. So when the new business can not be profitable, the new retail enterprises also feel difficult, after all, the box as the industry benchmark, which accepted Alibaba technology, logistics and other aspects of the sufficient empowerment, and this is behind the large amount of capital investment is so many small and medium-sized enterprises can only look forward to its back.

Taken together, the entry of e-commerce giants, the transformation of traditional superstores, there is no guarantee that they can always maintain profitability in the field of new retail, or that the stores continue to expand massively. Bumpy transformation of Xinhua Du, as well as Fuhua Commercial's short-lived new retail brand Earth Harbor, etc. are the results of trial and error in new retail.

Therefore, looking at the entire new retail field, there are profits and losses, but it seems that the proportion of losses is larger in comparison. Moreover, the disability index in the unmanned retail area is also extremely high.