• The capital battle in the 100 billion tea drink market: the ultimate competitor is Ruixing?

    Pan Pan has always had a hunch that there would be a Starbucks-like international brand in China, and in the middle of last year he told the media, "This brand must be different from Starbucks. It's going to be a product that combines Chinese culture, and tea is a good vehicle for that." Pan Pan is the managing partner of Tiantu Investment, and has been following the turnover in the tea beverage market since he invested in Eight Horse Tea. This hunch is not empty. With 210 million takeaway orders a year and sales far higher than coffee, the pop-up tea drink store...

    Product Knowledge May 28, 2019
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